Skill Enhancement Program
Date: 17-12-2020
Number of participants: 150
Target group: B Com and BBA Students
Resource person Dr. Krishna Kothai, Centre for Research Studies, PIM Udupi
Resource person has delivered a lecture on Brand Management . He created an awareness on importance of Brand, different kinds of brands, managing the brand , creating goodwill with a suitable and popular brand etc. Students gained the knowledge about the significance and importance of branded products and local products. They understood the importance of brand management in the modern competitive world.
Lecturers in charge of the activity: Mrs. Preetha Maipady and Ms. Vagdevi
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